No business is complete without customers, and no engagement means you might soon lose your customers. When your customers engage with your brand, it’s a sign that you are communicating properly with them and also meeting their needs. With a good customer engagement strategy, you not only make your customers satisfied but also loyal to your brand, thereby reducing the churn rate of your business.
Also, good customer engagement helps boost your brand image. It’s easier for a brand to succeed when people have good things to say about it. So, if you want more customer engagement and retention, keep reading to see some tips that can help you.
- Be Entertaining
The world is already tough enough, your social media page should be where your customers can go to learn and laugh a bit. So, regardless of how serious the niche you are creating content for is, you can always make it a bit more entertaining.
For instance, you can hire a local SEO agency to create educational content. They can make it more fun to read or watch by adding some fun elements like memes or stories.
- Implement Loyalty Programs
One way you can motivate your customers to engage with your brand more is by giving them special offers in the form of giveaways, discounts, exclusive access, and referral rewards. When your customers feel special, they will not only engage in your online posts but also become word-of-mouth marketers of your products or services.
Before you implement a particular loyalty program, ensure you know what would be most meaningful to your customers. For instance, while free merchandise will be enough to motivate some types of customers, others would prefer something more significant like prize money.
- Post More Video Content
As a business owner or marketer, one of the facts you can’t ignore today is that videos garner more engagement than still images. This is because videos tend to be more dynamic, interactive, and convincing. No wonder most social media platforms are video-centric.
So, if you want more engagement and reach, churn out more video content. Your website or mobile app could also get more traffic with video content.
- Use Customer Engagement Tools
You can take advantage of several customer engagement tools out there to not only engage with your customers but do so on time.
Tools like LiveChat, SendBird, and Typeform can help you engage with your customers in different ways, and the best part is that they have a free version.
- Gamification
You can make your brand more engaging and enjoyable by adding game-like elements to your engagement strategy. For instance, you can motivate a certain behaviour in your customers by rewarding them with points or badges.
You can promote friendly competition among your audience by setting up a leaderboard or tier-based system, in which those who accomplish certain tasks rise to the top of the board. This will give your customers a sense of belonging and growth. With the right gamification strategy, you can make rather mundane tasks more exciting and fulfilling.
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- Customer Feedback
As a business owner, you would probably know that the needs of your customers change from time to time. And a good way of knowing what they need is by simply asking them. When you know what your customers need and implement them, they will stick with your brand.
You can engage more with your customers through Q&A sessions, surveys, polls, and even in the comments section of your social media page or blog.
- Cause-Related Marketing
Always remember that your customers are real people with real problems that you might not be able to solve, but you can lend your brand’s voice to the cause. This is what is known as cause-related marketing.
Whether it’s racism, gender-based discrimination, or violence, your brand can support those actively fighting against injustice in society. If done properly, cause-related marketing can make people die-hard supporters of your brand, instead of calling cancel culture on you.
- Provide Excellent Customer Service
One of the reasons customers not only leave a brand but also call it out is because of terrible customer service. So, if your brand is struggling to retain customers, you are probably not responding to them on time or helping them resolve their issues.
If you can offer 24/7 customer support, a free return policy, and anything you think would make the life of your customer easier, you will stand out from the competition and retain your customers.
Wrapping Up
Always remember that any brand without engagement is like someone without a soul. If your customers don’t have any emotional connection with your brand, it’s only a matter of time before they go somewhere else to do business. This is why as a business owner or marketing professional, you have to always remember these 8 ways of engaging and retaining customers.