Planning your Social Media Strategy is very important: today social networks such as Facebook, Twitter, Instagram, LinkedIn etc. they represent an important showcase for making yourself known and promoting your business.
Consumption rules are increasingly influenced by the information found online and by the word of mouth that is created, for this reason it is important to be present on Social Media.
Do you want to know which are the best social networks for companies?
Having a Social Media Strategy is fundamental in this sense it will be able to develop a marketing plan, respect the deadlines and establish the budget to invest.
What are the objectives of a Social Media Strategy
A Social strategy mainly focuses on 5 objectives which, together, help a brand establish itself on the market: Brand Awareness, Customer Loyalty, Online Reputation, Promotions and Sales, Customer Insight.
Let’s see them one by one.
BRAND AWARENESS
Creating or strengthening the awareness of a company brand is fundamental, especially if we take into consideration that one of the main reasons why companies decide to create a social profile is to promote the recognition of their brand.
Through Social Media it is possible to increase the visibility of your brand by reaching segments and segments of the public. For example, Facebook allows you to select the target to which messages are directed, optimizing the flow of communications.
What better way to present new products, sponsor an event or disseminate new initiatives
So, rule number 1 is make sure that users can find us with one click.
In this regard, it might be interesting to find out what types of advertising campaigns are and what objectives they will allow you to achieve! Find some useful information in this web site: Edana.
CUSTOMER LOYALTY
How do you improve the bond and empathetic involvement with potential customers?
This is one of the most difficult goals to achieve. Creating engagement is not easy, and a good Social Media Strategy must be able to develop interactions, that is, ensure that users have interest and the curiosity to return to the company’s social profile.
And this is achieved by offering quality and interesting content, created specifically for its customers.
ONLINE REPUTATION
Online reputation is built slowly, through the sharing of quality content. What are the criteria for determining whether content is of quality or not There are many, but it certainly must be original, relevant, useful, specific and complete.
The Social Media Strategy, managed by the Social Media Manager, must also be able to manage interactions with users, highlighting positive comments and obscuring negative ones.
Through accurate and continuous monitoring of feedback and a precise strategic line, it is possible to acquire public trust and authority.
PROMOTIONS AND SALES
What is the ultimate goal of the Social Media Strategy?
The final objective depends on the customer but, be careful a mistake we often come across is thinking that social media brings results in the short term.
Managing a successful social profile is the first step on a path that brings results in the medium to long term, provided that the objectives and the so-called sub-objectives are clear. An example Launch a new service or product, optimize advertising in a point of sale, increase online sales.
This step is the most difficult for the customer, who will find himself having to analyze specifically what he wants from social media. A practice perhaps more introspective, but which will help to study an effective and efficient strategy.
CUSTOMER INSIGHT
“ Knowing your customers means knowing exactly what their needs are, what they need, what their tastes and preferences are ”.
From this short statement we understand how necessary it is to carry out studies on your customers. The information acquired can be used to develop marketing and communication strategies aimed at building customer loyalty and, last but not least, obtaining a competitive advantage on the market.
Social Media are virtual showcases with great potential and opportunities for companies. They are often used to achieve multiple goals at the same time. However, you can’t improvise on social media and those who do so risk ruining their investments. This is why planning and implementing a Social Media Strategy is essential to achieve visible and tangible results.